Week 10A: Newsletters for Email Marketing

In this weeks' post I will be discussing different strategies the Makers Space can use for email marketing that involve periodic newsletters, and I know just the kinds of things that would excite other makers to jump on board. Some content ideas could include:

• Welcome emails - 
• This will be important since patronage at The Makers Space is member based so there should be some up-front accessible information about the services we provide to each new member. The email would include links to rules, safety practices, obligations, resources, our calendar, and ways to get more deeply involved.
• Birthday/Holiday -
• This will be a great way to keep our members engaged and also make them feel appreciated. This being based on membership, and also being a community with similar passions, its important at least for me that this can feel like a family. These types of gestures foster that culture. Plus, it'd be cool to wrap an offer into this such as a free month of storage somewhere around the space.
• Technical Updates - 
• These emails are most likely going to be a necessity for the operability of the business since there will be a lot going on and sometimes things come, incidents happen, and members will need updates on this information (and not all bad). This can pertain to new equipment coming in, software updates, machine maintenance, outages, downages, upages (jk), etc. Updates like these will need to happen as they come but are still great marketing tools to current members because they can include cool alternatives that can promote less used equipment and further engage constituents.
• Monthly Newsletter -
• This where the life and excitement of The Makers Space can shine. In this newsletter we'll let people know what's new happening in the space, especially what sorts of cool things people are working on. There can also be a monthly tutorial rollout where we focus on a certain tool or process; wouldn't it be cool to learn how to temper metal?? This also doesn't have to be limited to members and can be for anyone interested in learning how to make. I feel like the monthly frequency also gives members enough time to actually produce content, and gives us achievable goals to meet.